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What is Worth Up Alliance?

The brainchild of Ted Gibson and Jason Backe, Worth Up is uniting a coalition of change agents, dream makers and expert advisors committed to nurturing and empowering emerging Entrepreneurs through:
• Entrepreneurship education
• Business coaching
• Mentoring
• Networking
• Start-up capital grants

Why Worth Up?

Experience is a great teacher – even for experienced legends in the industry. Founders Ted Gibson and Jason Backe were inspired to establish Worth Up Alliance based on their own careers as beauty entrepreneurs. Through trial and error, laughter and tears , Ted and Jason have navigated a career course that has included salon ownership, a network television series, a product line, spokesperson roles, and print, broadcast and digital media exposure. When the global pandemic struck in Q1 2020, Ted and Jason saw how lockdowns affected beauty professionals across the nation. They received calls from friends looking for advice, inspiration and the wisdom gleaned from experience. And they elected to pay their own wisdom and insights borne of experience forward.
For such a time as this, Ted and Jason have committed to giving back to beauty entrepreneurs. Through the power of community, Worth Up Alliance is identifying, investing in, nurturing and inspiring emerging entrepreneurs. Worth Up Alliance is delivering the professional and financial support to help turn entrepreneurs’ dreams into reality and launch the careers of next-gen beauty entrepreneurs.

Who does Worth Up Alliance Serve?

The Worth Up Alliance serves beauty entrepreneurs ready to take the next step in their career. The initiative supports successful hairdressers, barbers, make-up artists, estheticians, massage therapists and nail professionals who aspire to open a salon, formulate a product line, expand their business, make the leap from behind the chair to behind the scenes as an editorial stylist, or other notable career advance.

Our Sponsors

Thank you to all of our Individual Donors as well!


Worth Up Alliance has set a goal of raising $300,000 in six months to launch the initiative and begin initial grants. This funding will allow us to kick off the new year, inviting entrepreneurs to be mentored, present their business concept and be granted $10,000 to start their business by early next summer. Akin to a business preparing to make its initial public offering, Worth Up is offering five investment tiers; described below:


Startup Round



Speed Capital






Mezzanine Round





To become a sponsor or learn more about the Worth Up Alliance,
please contact:
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